Islamabad, 28th February 2025 – The Federal Minister for Commerce, Mr. Jam Kamal Khan, officially announced the digital launch of the Pakistan Pavilion for Expo 2025 Osaka during an event held at Lahore on Friday, 28th February, 2025. The Minister also inaugurated the Pavilion’s official website and social media platforms, marking a significant step in Pakistan’s participation in the World Expo under the theme “Universe in a Grain of Salt”. The digital platforms will serve as an interactive portal for global audiences to explore the depth and diversity of Pakistan’s culture, innovations, and trade opportunities.
In his remarks, Mr. Faiz Ahmad, the Chief Executive of the Trade Development Authority of Pakistan (TDAP) stated, “the theme “Universe in a Grain of Salt” beautifully depicts our vision of exploring the infinite possibilities within our cultural and economic landscape. Pakistan’s participation at Expo 2025 Osaka reflects a commitment to collaboration and mutual understanding, illustrating how even the simplest resources can build relationships. These digital platforms reinforces our mission to promote Pakistan’s image and will enable us to connect with the world in innovative ways.”
In his address, the Honourable Federal Minster for Commerce, Mr. Jam Kamal Khan emphasized “The Pakistan Pavilion is more than just a physical space; it is a reflection of our nation’s resilience, creativity and aspirations, and the Wold Expo 2025 in Japan is a unique opportunity for Pakistan to share its narrative. We aim to demonstrate how Pakistan’s rich heritage and innovative spirit can contribute to a sustainable and interconnected world. I invite everyone to join us on this journey and witness the incredible story of Pakistan unfold at Expo 2025 Osaka.”
Expo 2025 Osaka, Japan will take place from 13th April to 13th October 2025, under the theme “Designing Future Society for Our Lives”. The event will bring together over 160 countries, international organisations and millions of visitors to address global challenges and celebrate human ingenuity.
Key Highlights of the Digital Launch:
Official Website: The Pakistan Pavilion’s website (https://pakistanexpo2025.com/), available in English and Japanese, serves as a comprehensive platform for visitors to explore the Pavilion’s themes, design and exhibits. Soon available on the site are press kits, regularly updated newsletters and the Pavilion’s event and programming calendar. The platform will play an essential role in strengthening dialogue and promoting Pakistan’s vision at this international event.
Social Media: The Pavilion’s social media channels will act as a virtual gateway for global audiences, featuring regular updates about exhibitions, events and trade opportunities at the Pavilion throughout Expo 2025. Exclusive behind-the-scene and interactive content will also be shared to engage and inspire followers worldwide.
The Pakistan Pavilion, located in the “Saving Lives” zone, will serve as a hub of cultural exchange, innovation and collaboration. Strategically choosing to focus on a single, powerful message, the Pavilion will highlight the Pink Rock Salt – a symbol of national pride and identity – as a lens to explore Pakistan’s rich cultural tapestry, heritage and innovative potential.
About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organisations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan:
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.