Tokyo, 18th March 2025 – The Embassy of Islamic Republic of Pakistan hosted a press briefing and digital launch ceremony of the Pakistan Pavilion for World Expo 2025 on Tuesday, 18th March 2025 at the Embassy of Pakistan, Tokyo, Japan. The Ambassador of Pakistan to Japan, Mr. Raza Bashir inaugurated the Pavilion’s official website and social media platforms, marking a significant step in Pakistan’s participation in the World Expo under the theme “Universe in a Grain of Salt”. The digital platforms will serve as an interactive portal for global audiences to explore the depth and diversity of Pakistan’s culture, innovations, and trade opportunities.
In his remarks, the Ambassador of Pakistan to Japan, Mr. Raza Bashir stated, “the theme “Universe in a Grain of Salt” beautifully depicts our vision of exploring the infinite possibilities within our cultural and economic landscape. Our participation at Expo 2025 Osaka reflects our commitment to collaboration and mutual understanding, illustrating how even the simplest resources can build bridges between nations. These digital platforms will play a pivotal role in promoting Pakistan’s image and connecting the world in innovative ways. We are particularly excited to strengthen our ties with Japan, a nation that shares our values of innovation, sustainability and cultural exchange.”
Pakistan’s participation in the World Expo 2025 is led by Honourable Federal Minster for Commerce, Mr. Jam Kamal Khan. In his message, honourable minister emphasized “The Pakistan Pavilion is more than just a physical space; it is a reflection of our nation’s resilience, creativity and aspirations. Expo 2025 Osaka provides a unique opportunity for Pakistan to share its narrative with the world, particularly with Japan, a country with which we share a long-standing relationship built on mutual respect and cooperation. Through this Pavilion, we aim to showcase how Pakistan’s rich heritage and innovative spirit can contribute to a sustainable and interconnected future. I invite everyone, especially our friends in Japan, to join us on this journey and witness the incredible story of Pakistan unfold at Expo 2025 Osaka.”
To further elaborate the event theme, objectives and design of the pavilion, Mr. Muhammad Naseer, Project Director of Pakistan Pavilion made a detailed presentation during the ceremony.
Key Highlights of the Digital Launch:
Official Website: The Pakistan Pavilion’s website (https://pakistanexpo2025.com/), available in English and Japanese, serves as a comprehensive platform for visitors to explore the Pavilion’s themes, design and exhibits. Soon available on the site are press kits, regularly updated newsletters and the Pavilion’s event and programming calendar. The platform will play an essential role in strengthening dialogue and promoting Pakistan’s vision at this international event.
Social Media: The Pavilion’s social media channels will act as a virtual gateway for global audiences, featuring regular updates about exhibitions, events and trade opportunities at the Pavilion throughout Expo 2025. Exclusive behind-the-scene and interactive content will also be shared to engage and inspire followers worldwide.
Expo 2025 Osaka, Japan will take place from 13th April to 13th October 2025, under the theme “Designing Future Society for Our Lives”. The event will bring together over 160 countries, international organisations and millions of visitors to address global challenges and celebrate human ingenuity.
The Pakistan Pavilion, located in the “Saving Lives” zone, will serve as a hub of cultural exchange, innovation and collaboration. Strategically choosing to focus on a single, powerful message, the Pavilion will highlight the Pink Rock Salt – a symbol of national pride and identity – as a lens to explore Pakistan’s rich cultural tapestry, heritage and innovative potential.
About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organisations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan:
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
