April 13, 2025, Osaka: The World Expo 2025 officially opened its doors to the public today in Osaka, Japan, marking the beginning of a six-month global event running from April 13 to October 13, 2025. With a record-breaking 158 countries and regions participating, including Pakistan, the Expo is set on the man-made island of Yumeshima under the overarching theme: “Designing Future Society for Our Lives.” The event is expected to attract over 28 million visitors from around the world.
Pakistan makes a bold and meaningful impression with its Pavilion, themed “Universe in a Grain of Salt.” Drawing inspiration from the iconic Pink Rock Salt, celebrated globally for its natural beauty, wellness properties, and deep historical roots, the Pavilion offers a multi-sensory journey into Pakistan’s rich cultural heritage and natural wonders.
From the moment the Expo opened its gates, the Pakistan Pavilion attracted eager visitors, quickly becoming one of the standout experiences on site. Unlike conventional displays, the Pavilion invites guests to interact: they run their hands across breathtaking pink salt formations, feel the organic textures, and reconnect with nature in a profound and grounding way, a rarity in today’s digital age.
Aligned with the Expo’s theme “Designing Future Society for Our Lives,” the pavilion reimagines progress through the lens of harmony with the earth. Guests also step into a Healing Garden, a serene space that soothes the senses and nurtures inner peace.
The Trade Development Authority of Pakistan (TDAP), a Federal Government organization under the Ministry of Commerce, has been entrusted with representing Pakistan at Expo 2025 Osaka. Building on the resounding success of its Pavilion at Expo 2020 Dubai – which attracted over one million visitors – Pakistan is poised to captivate global audiences once again with a dynamic and inspiring showcase of its culture and opportunities.
VISITOR EXPERIENCE
The Pavilion’s design seamlessly blends natural elements with modern aesthetics, creating an immersive experience that echoes the majestic landscapes of Pakistan’s Salt Range. Upon entering, visitors are greeted by towering handcrafted pink salt structures, inviting them to touch, feel and connect with the mineral’s raw beauty. These mesmerizing formations emit a warm glow, fostering a sense of tranquility and reflection and offering a space for reflection, connection and discovery.
KEY FEATURES:
- A slate wall etched with delicate, hand-drawn images illustrating the history of Pakistan’s Salt Range – from its formation 800 million years ago to the legendary tale of Alexander the Great’s horses discovering salt. This visual story invites visitors to contemplate salt’s deep historical and cultural significance in Pakistan.
- A sculptural enclosure made of handcrafted pink salt rods forms a unique Healing Garden, where visitors can sit on salt slabs and breathe in therapeutic salt vapors. This wellness experience promotes physical and mental wellbeing in a relaxed, meditative setting.
- An interactive screen brings the world of salt to life through a dynamic display. Through an interactive screen visitors can explore the mineral’s properties, cultural impact and trade potential.
The Pakistan Pavilion at Expo 2025 Osaka will celebrate the beauty and significance of Pink Rock Salt while positioning Pakistan as the world’s premier supplier of this extraordinary mineral. Aligning with Expo 2025’s mission – ‘Designing Future Society for Our Lives’ – the Pavilion presents salt as more than a resource; it is a symbol of life. Through the stories embedded in each grain, the Pavilion encapsulates the spirit of Pakistan, inviting the world to discover its rich past and boundless future.