During his time at Expo 2025 Osaka, Mr. Jam Kamal Khan, Federal Minister for Commerce, Pakistan, visited over a dozen national pavilions — including those of the UAE, UK, Türkiye, Saudi Arabia, Qatar, China, USA, France, Japan, Azerbaijan, Tajikistan, Palestine, and Pakistan.
These visits highlighted Pakistan’s commitment to global dialogue, regional cooperation, and strengthening diplomatic and economic ties through meaningful engagement. From shared heritage to innovation and sustainability, each interaction reflected a spirit of mutual respect and a shared vision for a connected future.
This event will showcase Khewra Pink Rock Salt, highlighting its health benefits, culinary uses, and therapeutic properties. Interactive sessions will focus on rich resources of Khewra Pink Rock salt in Pakistan, its composition and its health benefits including respiratory health, detoxification, and mineral benefits.
The event aims to promote exports, attract global buyers, and strengthen Pakistan’s position in the natural wellness industry. Expected outcomes include increased awareness, international collaborations, and expanded market reach for Pakistan’s salt industry. Besides, there will be a display of slat products including salt lamps, bath salts etc.
May 28, 2025 – Osaka, Japan: During his official visit to Expo 2025 Osaka, the Federal Minister for Commerce, Mr. Jam Kamal Khan, led a series of high-level engagements to promote Pakistan’s trade, investment, tourism, and cultural diplomacy.
During the visit, Federal Minister Jam Kamal Khan also held a significant meeting with the 79th Head Priest of Shōgoin Monzeki, who also serves as Secretary-General of the Kyoto Buddhist Association.
The meeting focused on fostering religious tourism, interfaith understanding, and deeper cultural ties between Pakistan and Japan. As part of the conversation, Pakistan’s rich spiritual landscape and its ancient Buddhist heritage, including sites linked to the Gandhara civilization, were highlighted as meaningful opportunities for future pilgrimages and cultural exchange.
The priest expressed deep interest and support. He pledged to visit Pakistan with a delegation and committed to encouraging other Buddhist centers across Japan to consider pilgrimage and cultural visits to Pakistan’s Gandhara sites.
Such dialogues reflect Pakistan’s broader vision at Expo 2025 Osaka: to build bridges through shared history, mutual respect, and timeless traditions.
May 27, 2025 – Osaka, Japan: “The theme of Pakistan pavilion at Expo 2025, Osaka is inspired by unique natural treasure Pink Rock Salt, found only in the Salt Range of Pakistan”, said Mr. Jam Kamal Khan, Federal Minister for Commerce, Islamic Republic of Pakistan, while talking to media today at Expo 2025, Osaka. During the media briefing, he outlined the vision of Pakistan’s participation in World Expo 2025, Osaka; which encapsulates Pakistan’s goals for sustainable growth, cultural harmony, and economic prospects. The event was attended by both Japanese and international media.
Sharing insights on the broader vision of participation, the Honorable Minister emphasized that Pakistan cannot remain absent from global platforms like Expo 2025 Osaka, where the world comes together to exchange ideas and to address challenges collectively. He stated that Pakistan has made its presence felt with a bold and unified theme that reflects the country’s commitment to sustainability, creativity and exemplary craftsmanship.
He narrated that with the theme “Universe in a Grain of Salt,” Pakistan’s pavilion presents a compelling narrative rooted in nature. Highlighting the Pavilion’s symbolic use of pink rock salt—one of Pakistan’s most iconic natural resources—the Minister explained, “Salt, in its purity and strength, represents our timeless connection to the earth. Through it, we are sharing a vision of sustainability and nature-centric progress with the world.”
“The Pavilion was built on 100% energy conservation and minimal carbon emissions, aligning perfectly with the broader theme of Expo 2025: ‘Designing Future Societies for Our Lives,’” he added. “Our message is both simple—future societies must be born from nature and must remain linked to it.”
The media talk also offered a closer look at the growing impact of the Pakistan Pavilion, which has become one of the most visited pavilions at Expo 2025. Drawing attention with its architectural references to pink rock salt and natural materials, the Pavilion tells a story of wellness, nature, and cultural reflection.
“The Pavilion has touched a nerve, it’s about reconnecting with nature, and with each other,” the Minister noted. “It’s more than design; it’s a message of balance and renewal.”
Minister Jam Kamal Khan also shared details of Pakistan’s vibrant lineup of upcoming events at the Expo, including the Pakistan Food Festival, Cultural Performances, Trade-Related Conferences, and the National Day celebrations on August 14. These events aim to foster cross-cultural dialogue, celebrate Pakistan’s creative energy, and highlight the country’s dynamic trade potential.
The Honorable Minister also highlighted Pakistan’s potential in sectors like textiles, food and agriculture, minerals, digital services, and clean energy. He encouraged international business community to explore investment and joint ventures, underlining Pakistan’s young workforce, strategic location, and ongoing policy reforms.
“We are at a turning point,” said Minister Jam Kamal Khan. “Pakistan is ready to engage more deeply with the region and the world, and Japan is a key part of that vision.”
The event wrapped up with a media Q&A and group photo session, providing attendees with a clearer sense of Pakistan’s vision, not just for trade, but for meaningful global engagement.
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About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organizations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan: The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. TDAP’s comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP invites businesses, investors, and stakeholders to collaborate in shaping a vibrant and competitive future for Pakistan’s trade sector.
Renowned musician and founding member of the legendary pop-rock band Strings, Bilal Maqsood visited the Pakistan Pavilion at Expo 2025 Osaka — immersing himself in the Pink Salt landscape and the story of Pakistan told through design, tradition, and artistry.
From the Healing Garden to the cultural Display Area, his visit celebrated the intersection of art and heritage. We were honored to welcome him!
We’re proud to be featured in ELLE Japan’s curated list of Top 10 Things to Do at Expo 2025 Osaka. From immersive design to the sensory power of pink salt, the Pavilion continues to captivate visitors from around the world. Thank you, ELLE Japan, for recognizing the story we’re here to share.
Japan’s leading daily newspaper has featured the Pakistan Pavilion in its recent article — highlighting our immersive pink salt installation and unique halotherapy-inspired space.
With installations made entirely of a Pink Rock Salt, the pavilion invites visitors into a calming, cave-like atmosphere that’s turning heads — and sparking curiosity about the natural benefits of salt-infused steam.
From tradition to innovation, this is Pakistan’s story — told through salt.
A vibrant series of cultural performances by provinces of Pakistan has been planned to reflect the country’s rich diversity and unity. The provinces will present traditional performances that highlight their distinctive music, dance, attire, and folklore. These cultural segments will offer an immersive experience into Pakistan’s multifaceted identity. These performances are not only a celebration of heritage but also a symbol of Pakistan’s unity in diversity, presenting a powerful narrative of harmony and shared identity on the international stage.
This event will serve as an interactive culinary experience, offering visitors the opportunity to sample small portions of iconic Pakistani foods such as Biryani, Mangoes, and Dates. Through this tasting activity, guests will be introduced to the rich flavors, aromatic spices, and natural sweetness that define Pakistani cuisine. The objective is to provide a sensory glimpse into Pakistan’s vibrant food culture, create greater awareness about its culinary heritage, and promote its premium agricultural products to an international audience.
High-level event on May 16 to spotlight the country’s climate leadership, green ambitions, and sustainability vision during The Future of Community and Mobility Week
Osaka, Japan, May 14, 2025: As part of The Future of Community and Mobility Week at Expo 2025 Osaka, the Government of Pakistan will present a flagship event titled “Environmentally Resilient: Clean and Green Pakistan” on May 16, 2025, at the Theme Week Studio. Organised by the Ministry of Climate Change and Environmental Coordination, the event brings to global audiences Pakistan’s vision of sustainable development shaped by resilience, innovation, and ecological responsibility. The session will open with keynote remarks from Dr. Irfan Abbas Shah, Section Commissioner General for Expo 2025 Osaka and Economic Minister at the Embassy of Pakistan in Tokyo. In his address, Dr. Shah will reflect on Pakistan’s journey and impact at Expo 2025, highlighting how the country’s narrative of environmental transformation has been expressed through its participation in this landmark global platform.
Following the keynote, a high-level panel discussion will explore the country’s comprehensive climate policies and breakthrough initiatives, including the National Carbon Market Policy and the Green Pakistan Programme. Key figures such as Aisha Humera Ch., Secretary at the Ministry, Saadullah Ayaz, Member Mitigation at the Pakistan Climate Change Authority, and Arif Goheer, Executive Director of the Global Climate Change Impact Studies Centre, will lead conversations on Pakistan’s adaptive strategies, renewable energy efforts, biodiversity conservation, and climate finance mobilisation. The session will be moderated by Ms Khalida Bashir, Joint Secretary at the Ministry, whose policy acumen and facilitative leadership will guide the discourse.
Set within the thematic framework of “A Journey Towards a Sustainable Future,” the event aspires to spark dialogue, foster partnerships, and deepen awareness of Pakistan’s commitment to climate resilience. Alongside substantive discussions, the experience will be enriched through visual storytelling, printed materials, and thoughtfully curated souvenirs that reflect Pakistan’s environmental ethos and cultural heritage.
The event unfolds against the evocative backdrop of the Pakistan Pavilion, which continues to enchant Expo visitors with its multisensory Healing Garden and the majestic Pink Rock Salt Tower — a glowing emblem of nature, wellness, and harmony. With its salt-tiled flooring and serene design, the pavilion offers a sanctuary for reflection and renewal, while narrating Pakistan’s story through immersive digital landscapes, elemental textures, and symbolic architecture. It is a space where the spirit of sustainability is not only spoken of but deeply felt.
Commenting on the occasion, Muhammad Naseer, Project Director for Expo 2025 at the Ministry of Climate Change and Environmental Coordination, said:
“Through this event, we share a story that is rooted in urgency but delivered with hope. It reflects Pakistan’s evolving response to the climate crisis and our commitment to building a future where people and the planet can thrive together. We extend our sincere thanks to the organisers of Expo 2025 Osaka and the Theme Weeks team for their gracious collaboration and support in making this vision a reality.”
The event is part of Expo 2025’s broader commitment to Designing Future Society for Our Lives. It offers a window into how countries like Pakistan are shaping resilient pathways toward global sustainability. The event will be livestreamed for global audiences and can be viewed here: https://www.youtube.com/live/CJyeCsWIwgY?si=M2iAVr7KnCJjbAD4
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About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organizations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan:
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
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