Date: 21st June, 2025
Venue: Festival Hall
Organizing Entity: Sindh Enterprise Development Fund (SEDF)
Event Theme: TBD
Event Form: Conference
This conference will focus on fostering corporate social responsibility, investment, and innovation in Sindh. It aims to build strategic global partnerships and enhance SEDF’s international visibility. The event will include panel discussions, networking opportunities, highlighting Sindh’s cultural and economic potential.
Date: 20th June, 2025
Venue: Theme Week Studio
Organizing Entity: Pakistan Mineral Development Corporation (PMDC)
Event Theme: Health & Wellness Benefits of Khewra Pink Rock Salt
Event Form: Panel Discussion & Interactive Sessions
This event will showcase Khewra Pink Rock Salt, highlighting its health benefits, culinary uses, and therapeutic properties. Interactive sessions will focus on rich resources of Khewra Pink Rock salt in Pakistan, its composition and its health benefits including respiratory health, detoxification, and mineral benefits. The event aims to promote exports, attract global buyers, and strengthen Pakistan’s position in the natural wellness industry. Expected outcomes include increased awareness, international collaborations, and expanded market reach for Pakistan’s salt industry. Besides, there will be a display of slat products including salt lamps, bath salts etc.
Date: 16th May, 2025
Venue: Theme Week Studio
Organizing Entity: Ministry of Climate Change & Environmental Coordination
Event Theme: A Journey Towards a Sustainable Future
Event Form: Panel Discussions & Interactive Sessions
This event will focus on Pakistan’s climate policies, adaptation strategies, and initiatives like the National Carbon Market Policy and Green Pakistan Program. Sessions will discuss topics such as climate finance, biodiversity conservation, and renewable energy. Expected outcomes include increased awareness and partnerships for Pakistan’s climate efforts. The event will feature interactive discussions and branding materials like brochures and souvenirs.
Kobe, April 2, 2025 – The Pakistan Pavilion for Expo 2025 Osaka was officially unveiled at a soft launch event in Kobe, attended by 120 guests, including dignitaries, cultural enthusiasts, members of the Pakistani diaspora in Japan, academia, and media representatives.
The event provided a first glimpse into the pavilion’s design, theme, and vision, highlighting its role in promoting cultural diplomacy and showcasing Pakistan’s heritage on the global stage. As the countdown to Expo 2025 begins, Pakistan looks forward to welcoming the world to experience “Universe in a Grain of Salt.”
H.E. Mr. Raza Bashir Tarar, Ambassador of Pakistan to Japan, expressed his appreciation to the attendees and reaffirmed Pakistan’s commitment to global collaboration. He spoke about the pavilion’s potential to bring people together and create lasting cultural and economic partnerships. The Ambassador also encouraged the Pakistani diaspora in Japan to actively support the pavilion’s promotion, making it a symbol of national pride and international engagement.
Mr. Muhammad Naseer, Project Director stated
“This pavilion belongs to all of you. Your stories, contributions, and connection to Pakistan are part of this journey. Over the next months, this space will be a place of discovery, dialogue, and celebration, where we invite the world to experience Pakistan’s culture, innovation, and aspirations.”
Ms. Noorjehan Bilgrami, Principal Curator, briefed the attendees on the design concept and theme “Universe in a Grain of Salt.” Inspired by Pakistan’s Khewra Salt Mines, the pavilion’s design features a “salt garden” that offers visitors an immersive and tranquil sensory experience.
Closing the event on a high note, the band ‘Alif’ captivated the audience with Pakistani cultural songs and milli nagmas, celebrating the nation’s rich musical heritage. The gathering underscored the crucial role of community involvement, inspiring Pakistanis in Japan to take pride in and actively promote the pavilion. More than just an exhibition, the Pakistan Pavilion serves as a platform for deeper cultural exchange, stronger friendships, and new business collaborations between Pakistan and Japan. With its seamless fusion of tradition and modernity, the pavilion is set to attract global attention, reaffirming Pakistan’s legacy of heritage, innovation, and connectivity on the world stage.
Masatomo Itonaga, Country Director of the Japan External Trade Organization (JETRO), shared plans for economic events to be organized in collaboration with the Trade Development Authority of Pakistan (TDAP), the Embassy of Japan in Pakistan, and the Japanese Chamber of Commerce and Industry in Pakistan (JCCIP).
These initiatives will provide a platform for businesses, investors, and industry leaders to explore new opportunities and foster long-term partnerships.
In a significant step toward Pakistan’s global representation at World EXPO 2025 Osaka, Dr Mohammad Jehanzeb Khan, Secretary Apex Committee SIFC, Mr. Faiz Ahmed, Chief Executive and Mr. Sheryar Taj, Secretary Trade Development Authority of Pakistan (TDAP), jointly inaugurated the official Pakistan Pavilion website during a Digital Launch event in Lahore, Pakistan.
The video provides a glimpse into the high-profile event held in Lahore, Pakistan, on February 28, 2025, showcasing key moments from the launch.
With the launch of its digital presence, Pakistan is ready to showcase its potential on the world stage at EXPO 2025 Osaka
Tokyo, 18th March 2025 – The Embassy of Islamic Republic of Pakistan hosted a press briefing and digital launch ceremony of the Pakistan Pavilion for World Expo 2025 on Tuesday, 18th March 2025 at the Embassy of Pakistan, Tokyo, Japan. The Ambassador of Pakistan to Japan, Mr. Raza Bashir inaugurated the Pavilion’s official website and social media platforms, marking a significant step in Pakistan’s participation in the World Expo under the theme “Universe in a Grain of Salt”. The digital platforms will serve as an interactive portal for global audiences to explore the depth and diversity of Pakistan’s culture, innovations, and trade opportunities.
In his remarks, the Ambassador of Pakistan to Japan, Mr. Raza Bashir stated, “the theme “Universe in a Grain of Salt” beautifully depicts our vision of exploring the infinite possibilities within our cultural and economic landscape. Our participation at Expo 2025 Osaka reflects our commitment to collaboration and mutual understanding, illustrating how even the simplest resources can build bridges between nations. These digital platforms will play a pivotal role in promoting Pakistan’s image and connecting the world in innovative ways. We are particularly excited to strengthen our ties with Japan, a nation that shares our values of innovation, sustainability and cultural exchange.”
Pakistan’s participation in the World Expo 2025 is led by Honourable Federal Minster for Commerce, Mr. Jam Kamal Khan. In his message, honourable minister emphasized “The Pakistan Pavilion is more than just a physical space; it is a reflection of our nation’s resilience, creativity and aspirations. Expo 2025 Osaka provides a unique opportunity for Pakistan to share its narrative with the world, particularly with Japan, a country with which we share a long-standing relationship built on mutual respect and cooperation. Through this Pavilion, we aim to showcase how Pakistan’s rich heritage and innovative spirit can contribute to a sustainable and interconnected future. I invite everyone, especially our friends in Japan, to join us on this journey and witness the incredible story of Pakistan unfold at Expo 2025 Osaka.”
To further elaborate the event theme, objectives and design of the pavilion, Mr. Muhammad Naseer, Project Director of Pakistan Pavilion made a detailed presentation during the ceremony.
Key Highlights of the Digital Launch:
Official Website: The Pakistan Pavilion’s website (https://pakistanexpo2025.com/), available in English and Japanese, serves as a comprehensive platform for visitors to explore the Pavilion’s themes, design and exhibits. Soon available on the site are press kits, regularly updated newsletters and the Pavilion’s event and programming calendar. The platform will play an essential role in strengthening dialogue and promoting Pakistan’s vision at this international event.
Social Media: The Pavilion’s social media channels will act as a virtual gateway for global audiences, featuring regular updates about exhibitions, events and trade opportunities at the Pavilion throughout Expo 2025. Exclusive behind-the-scene and interactive content will also be shared to engage and inspire followers worldwide.
Expo 2025 Osaka, Japan will take place from 13th April to 13th October 2025, under the theme “Designing Future Society for Our Lives”. The event will bring together over 160 countries, international organisations and millions of visitors to address global challenges and celebrate human ingenuity.
The Pakistan Pavilion, located in the “Saving Lives” zone, will serve as a hub of cultural exchange, innovation and collaboration. Strategically choosing to focus on a single, powerful message, the Pavilion will highlight the Pink Rock Salt – a symbol of national pride and identity – as a lens to explore Pakistan’s rich cultural tapestry, heritage and innovative potential.
About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organisations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan:
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
Islamabad, 28th February 2025 – The Federal Minister for Commerce, Mr. Jam Kamal Khan, officially announced the digital launch of the Pakistan Pavilion for Expo 2025 Osaka during an event held at Lahore on Friday, 28th February, 2025. The Minister also inaugurated the Pavilion’s official website and social media platforms, marking a significant step in Pakistan’s participation in the World Expo under the theme “Universe in a Grain of Salt”. The digital platforms will serve as an interactive portal for global audiences to explore the depth and diversity of Pakistan’s culture, innovations, and trade opportunities.
In his remarks, Mr. Faiz Ahmad, the Chief Executive of the Trade Development Authority of Pakistan (TDAP) stated, “the theme “Universe in a Grain of Salt” beautifully depicts our vision of exploring the infinite possibilities within our cultural and economic landscape. Pakistan’s participation at Expo 2025 Osaka reflects a commitment to collaboration and mutual understanding, illustrating how even the simplest resources can build relationships. These digital platforms reinforces our mission to promote Pakistan’s image and will enable us to connect with the world in innovative ways.”
In his address, the Honourable Federal Minster for Commerce, Mr. Jam Kamal Khan emphasized “The Pakistan Pavilion is more than just a physical space; it is a reflection of our nation’s resilience, creativity and aspirations, and the Wold Expo 2025 in Japan is a unique opportunity for Pakistan to share its narrative. We aim to demonstrate how Pakistan’s rich heritage and innovative spirit can contribute to a sustainable and interconnected world. I invite everyone to join us on this journey and witness the incredible story of Pakistan unfold at Expo 2025 Osaka.”
Expo 2025 Osaka, Japan will take place from 13th April to 13th October 2025, under the theme “Designing Future Society for Our Lives”. The event will bring together over 160 countries, international organisations and millions of visitors to address global challenges and celebrate human ingenuity.
Official Website: The Pakistan Pavilion’s website (https://pakistanexpo2025.com/), available in English and Japanese, serves as a comprehensive platform for visitors to explore the Pavilion’s themes, design and exhibits. Soon available on the site are press kits, regularly updated newsletters and the Pavilion’s event and programming calendar. The platform will play an essential role in strengthening dialogue and promoting Pakistan’s vision at this international event.
Social Media: The Pavilion’s social media channels will act as a virtual gateway for global audiences, featuring regular updates about exhibitions, events and trade opportunities at the Pavilion throughout Expo 2025. Exclusive behind-the-scene and interactive content will also be shared to engage and inspire followers worldwide.
The Pakistan Pavilion, located in the “Saving Lives” zone, will serve as a hub of cultural exchange, innovation and collaboration. Strategically choosing to focus on a single, powerful message, the Pavilion will highlight the Pink Rock Salt – a symbol of national pride and identity – as a lens to explore Pakistan’s rich cultural tapestry, heritage and innovative potential.
About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organisations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan:
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
Pakistan Day commemorates the Lahore Resolution of 1940, a pivotal event in the formation of Pakistan, as well as the adoption of the first constitution that established Pakistan as the world’s first Islamic republic.
Pakistan will participate in Expo 2025 Osaka from April 13 to October 13, 2025, alongside 161 countries and 25 international organizations. This global event offers an opportunity to showcase Pakistan’s innovation, culture, and economic potential, building on the tremendous success of its Pavilion at Expo 2020 Dubai, which attracted over 1 million visitors and earned widespread acclaim for its vibrant display of culture and opportunities.
The Pakistan Pavilion will tell a story of resilience, harmony, and interconnectedness, represented through the symbolic grain of salt. Visitors will be invited to explore Pakistan’s natural beauty and ponder the unity underlying human diversity. This vision aligns with Expo 2025’s overarching goal of fostering a society that values life in all its forms.
Pakistan will present its potential in trade, investment, IT, tourism, and culture through curated activities that celebrate its cultural richness. Using cutting-edge technologies, the Pavilion will offer immersive virtual tours of Pakistan’s landscapes, including the majestic Himalayas, serene deserts, and vibrant cities. Augmented reality showcases will allow visitors to engage with heritage sites, traditional music, and art, bringing Pakistan’s vibrant culture to life.
On Pakistan’s National Day on August 14, 2025, the Pavilion will host a grand celebration featuring national anthems, leadership messages, cultural performances, and a spectacular musical concert that highlights Pakistan’s artistic spirit.
Through its participation in Expo 2025, Pakistan aspires to position itself as a nation of promise and innovation, connecting with universal themes of unity, resilience, and progress. The Pavilion invites every visitor to discover the story encapsulated in a grain of salt—a story of connection that transcends time, borders, and cultures.
The celebration of Pakistan’s Independence Day at the World Expo will be a grand event, showcasing the best of Pakistan’s culture, traditions, and achievements.
