We’re proud to be featured in ELLE Japan’s curated list of Top 10 Things to Do at Expo 2025 Osaka.
From immersive design to the sensory power of pink salt, the Pavilion continues to captivate visitors from around the world.
Thank you, ELLE Japan, for recognizing the story we’re here to share.
Japan’s leading daily newspaper has featured the Pakistan Pavilion in its recent article — highlighting our immersive pink salt installation and unique halotherapy-inspired space.
With installations made entirely of a Pink Rock Salt, the pavilion invites visitors into a calming, cave-like atmosphere that’s turning heads — and sparking curiosity about the natural benefits of salt-infused steam.
From tradition to innovation, this is Pakistan’s story — told through salt.
This event will serve as an interactive culinary experience, offering visitors the opportunity to sample small portions of iconic Pakistani foods such as Biryani, Mangoes, and Dates. Through this tasting activity, guests will be introduced to the rich flavors, aromatic spices, and natural sweetness that define Pakistani cuisine. The objective is to provide a sensory glimpse into Pakistan’s vibrant food culture, create greater awareness about its culinary heritage, and promote its premium agricultural products to an international audience.
Osaka, Japan, May 14, 2025: As part of The Future of Community and Mobility Week at Expo 2025 Osaka, the Government of Pakistan will present a flagship event titled “Environmentally Resilient: Clean and Green Pakistan” on May 16, 2025, at the Theme Week Studio. Organised by the Ministry of Climate Change and Environmental Coordination, the event brings to global audiences Pakistan’s vision of sustainable development shaped by resilience, innovation, and ecological responsibility.
The session will open with keynote remarks from Dr. Irfan Abbas Shah, Section Commissioner General for Expo 2025 Osaka and Economic Minister at the Embassy of Pakistan in Tokyo. In his address, Dr. Shah will reflect on Pakistan’s journey and impact at Expo 2025, highlighting how the country’s narrative of environmental transformation has been expressed through its participation in this landmark global platform.
Following the keynote, a high-level panel discussion will explore the country’s comprehensive climate policies and breakthrough initiatives, including the National Carbon Market Policy and the Green Pakistan Programme. Key figures such as Aisha Humera Ch., Secretary at the Ministry, Saadullah Ayaz, Member Mitigation at the Pakistan Climate Change Authority, and Arif Goheer, Executive Director of the Global Climate Change Impact Studies Centre, will lead conversations on Pakistan’s adaptive strategies, renewable energy efforts, biodiversity conservation, and climate finance mobilisation. The session will be moderated by Ms Khalida Bashir, Joint Secretary at the Ministry, whose policy acumen and facilitative leadership will guide the discourse.
Set within the thematic framework of “A Journey Towards a Sustainable Future,” the event aspires to spark dialogue, foster partnerships, and deepen awareness of Pakistan’s commitment to climate resilience. Alongside substantive discussions, the experience will be enriched through visual storytelling, printed materials, and thoughtfully curated souvenirs that reflect Pakistan’s environmental ethos and cultural heritage.
The event unfolds against the evocative backdrop of the Pakistan Pavilion, which continues to enchant Expo visitors with its multisensory Healing Garden and the majestic Pink Rock Salt Tower — a glowing emblem of nature, wellness, and harmony. With its salt-tiled flooring and serene design, the pavilion offers a sanctuary for reflection and renewal, while narrating Pakistan’s story through immersive digital landscapes, elemental textures, and symbolic architecture. It is a space where the spirit of sustainability is not only spoken of but deeply felt.
Commenting on the occasion, Muhammad Naseer, Project Director for Expo 2025 at the Ministry of Climate Change and Environmental Coordination, said:
“Through this event, we share a story that is rooted in urgency but delivered with hope. It reflects Pakistan’s evolving response to the climate crisis and our commitment to building a future where people and the planet can thrive together. We extend our sincere thanks to the organisers of Expo 2025 Osaka and the Theme Weeks team for their gracious collaboration and support in making this vision a reality.”
The event is part of Expo 2025’s broader commitment to Designing Future Society for Our Lives. It offers a window into how countries like Pakistan are shaping resilient pathways toward global sustainability.
The event will be livestreamed for global audiences and can be viewed here:
https://www.youtube.com/live/CJyeCsWIwgY?si=M2iAVr7KnCJjbAD4
Expo 2025 Osaka is a world exposition that will bring together nations, organizations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
H.E. Mr. Shuichi Akamatsu, the Ambassador of Japan to Pakistan, along with his spouse visited the Pakistan Pavilion at Expo 2025 Osaka today. The Ambassador expressed deep appreciation for the Pavilion’s creative concept, immersive atmosphere, and meaningful cultural representation.
During his visit, the Ambassador took particular interest in the historical mural, which narrates the story of the Salt Range, from its formation 800 million years ago to the ancient civilizations of Harappa and Mohenjo-Daro, the legend of Alexander the Great’s horses discovering salt, and the Mughal era. He praised the mural’s depth and its ability to connect geological and cultural history in a compelling way.
The Ambassador also spent time in the Healing Garden, a quiet, meditative space designed for reflection. He thoroughly enjoyed the peaceful setting, taking a moment to sit, inhale deeply, and appreciate the sense of calm it offered.
The Ambassador and his spouse also visited the Display Area, where they admired a wide array of traditional handicrafts, blue pottery, and cultural artifacts. He also appreciated the breathtaking film on the Khewra Salt Range, noting how the visuals added emotional richness to the Pavilion’s central theme.
Reflecting on his visit, Ambassador Akamatsu said:
“I am deeply impressed by the thoughtful presentation of Pakistan’s culture and natural treasures. The Pavilion beautifully reflects the Expo’s theme of ‘Designing Future Society for Our Lives,’ by promoting harmony with nature, sustainability, and cultural understanding. It is a remarkable effort that will resonate with visitors from around the world.”
Mr. Muhammad Naseer, Project Director of the Pakistan Pavilion, thanked the Ambassador and his spouse for their visit and kind words. “It was an honor to welcome His Excellency and Madam and we deeply appreciate their time and generous appreciation,” he said.
April 13, 2025, Osaka: The World Expo 2025 officially opened its doors to the public today in Osaka, Japan, marking the beginning of a six-month global event running from April 13 to October 13, 2025. With a record-breaking 158 countries and regions participating, including Pakistan, the Expo is set on the man-made island of Yumeshima under the overarching theme: “Designing Future Society for Our Lives.” The event is expected to attract over 28 million visitors from around the world.
Pakistan makes a bold and meaningful impression with its Pavilion, themed “Universe in a Grain of Salt.” Drawing inspiration from the iconic Pink Rock Salt, celebrated globally for its natural beauty, wellness properties, and deep historical roots, the Pavilion offers a multi-sensory journey into Pakistan’s rich cultural heritage and natural wonders.
From the moment the Expo opened its gates, the Pakistan Pavilion attracted eager visitors, quickly becoming one of the standout experiences on site. Unlike conventional displays, the Pavilion invites guests to interact: they run their hands across breathtaking pink salt formations, feel the organic textures, and reconnect with nature in a profound and grounding way, a rarity in today’s digital age.
Aligned with the Expo’s theme “Designing Future Society for Our Lives,” the pavilion reimagines progress through the lens of harmony with the earth. Guests also step into a Healing Garden, a serene space that soothes the senses and nurtures inner peace.
The Trade Development Authority of Pakistan (TDAP), a Federal Government organization under the Ministry of Commerce, has been entrusted with representing Pakistan at Expo 2025 Osaka. Building on the resounding success of its Pavilion at Expo 2020 Dubai – which attracted over one million visitors – Pakistan is poised to captivate global audiences once again with a dynamic and inspiring showcase of its culture and opportunities.
The Pavilion’s design seamlessly blends natural elements with modern aesthetics, creating an immersive experience that echoes the majestic landscapes of Pakistan’s Salt Range. Upon entering, visitors are greeted by towering handcrafted pink salt structures, inviting them to touch, feel and connect with the mineral’s raw beauty. These mesmerizing formations emit a warm glow, fostering a sense of tranquility and reflection and offering a space for reflection, connection and discovery.
The Pakistan Pavilion at Expo 2025 Osaka will celebrate the beauty and significance of Pink Rock Salt while positioning Pakistan as the world’s premier supplier of this extraordinary mineral. Aligning with Expo 2025’s mission – ‘Designing Future Society for Our Lives’ – the Pavilion presents salt as more than a resource; it is a symbol of life. Through the stories embedded in each grain, the Pavilion encapsulates the spirit of Pakistan, inviting the world to discover its rich past and boundless future.
A vibrant series of cultural performances by provinces of Pakistan has been planned to reflect the country’s rich diversity and unity. The provinces will present traditional performances that highlight their distinctive music, dance, attire, and folklore. These cultural segments will offer an immersive experience into Pakistan’s multifaceted identity. These performances are not only a celebration of heritage but also a symbol of Pakistan’s unity in diversity, presenting a powerful narrative of harmony and shared identity on the international stage.
The event aims to promote Skilled Caregiving in Pakistan and Highlight the importance of trained home healthcare professionals in addressing global aging challenges by encouraging young professionals to pursue careers in home healthcare and caregiving. It aims to create greater understanding of the growing demand for skilled home healthcare professionals in Pakistan and worldwide. Also highlight Japan, with its advanced healthcare system and aging population, faces a growing demand for skilled caregivers, while Pakistan, with its young and dynamic workforce, has the potential to fill this gap through structured training and international collaboration.
A vibrant series of cultural performances by provinces of Pakistan has been planned to reflect the country’s rich diversity and unity. The provinces will present traditional performances that highlight their distinctive music, dance, attire, and folklore. These cultural segments will offer an immersive experience into Pakistan’s multifaceted identity. These performances are not only a celebration of heritage but also a symbol of Pakistan’s unity in diversity, presenting a powerful narrative of harmony and shared identity on the international stage.
Pakistan will celebrate its National Day on 14th August 2025at the National Day Hall, Expo 2025 Osaka, with a vibrant cultural event that highlights the country’s rich heritage and artistic diversity. The celebration will commence with formal messages from the President, Prime Minister, and senior government officials, setting the tone for a day of national pride and cultural expression. A carefully curated lineup of traditional and contemporary performances will showcase the unique identities of all federating units of Pakistan, offering visitors a glimpse into the country’s dynamic cultural landscape. From folk music and classical dance to regional art and theatrical presentations, the event aims to portray Pakistan as a culturally rich, diverse, and artistically vibrant nation. It will also serve as a platform to promote both emerging and renowned artists, strengthening Pakistan’s cultural diplomacy and enhancing its image on the global stage.
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