May 27, 2025 – Osaka, Japan: “The theme of Pakistan pavilion at Expo 2025, Osaka is inspired by unique natural treasure Pink Rock Salt, found only in the Salt Range of Pakistan”, said Mr. Jam Kamal Khan, Federal Minister for Commerce, Islamic Republic of Pakistan, while talking to media today at Expo 2025, Osaka. During the media briefing, he outlined the vision of Pakistan’s participation in World Expo 2025, Osaka; which encapsulates Pakistan’s goals for sustainable growth, cultural harmony, and economic prospects. The event was attended by both Japanese and international media.
Sharing insights on the broader vision of participation, the Honorable Minister emphasized that Pakistan cannot remain absent from global platforms like Expo 2025 Osaka, where the world comes together to exchange ideas and to address challenges collectively. He stated that Pakistan has made its presence felt with a bold and unified theme that reflects the country’s commitment to sustainability, creativity and exemplary craftsmanship.
He narrated that with the theme “Universe in a Grain of Salt,” Pakistan’s pavilion presents a compelling narrative rooted in nature. Highlighting the Pavilion’s symbolic use of pink rock salt—one of Pakistan’s most iconic natural resources—the Minister explained, “Salt, in its purity and strength, represents our timeless connection to the earth. Through it, we are sharing a vision of sustainability and nature-centric progress with the world.”
“The Pavilion was built on 100% energy conservation and minimal carbon emissions, aligning perfectly with the broader theme of Expo 2025: ‘Designing Future Societies for Our Lives,’” he added. “Our message is both simple—future societies must be born from nature and must remain linked to it.”
The media talk also offered a closer look at the growing impact of the Pakistan Pavilion, which has become one of the most visited pavilions at Expo 2025. Drawing attention with its architectural references to pink rock salt and natural materials, the Pavilion tells a story of wellness, nature, and cultural reflection.
“The Pavilion has touched a nerve, it’s about reconnecting with nature, and with each other,” the Minister noted. “It’s more than design; it’s a message of balance and renewal.”
Minister Jam Kamal Khan also shared details of Pakistan’s vibrant lineup of upcoming events at the Expo, including the Pakistan Food Festival, Cultural Performances, Trade-Related Conferences, and the National Day celebrations on August 14. These events aim to foster cross-cultural dialogue, celebrate Pakistan’s creative energy, and highlight the country’s dynamic trade potential.
The Honorable Minister also highlighted Pakistan’s potential in sectors like textiles, food and agriculture, minerals, digital services, and clean energy. He encouraged international business community to explore investment and joint ventures, underlining Pakistan’s young workforce, strategic location, and ongoing policy reforms.
“We are at a turning point,” said Minister Jam Kamal Khan. “Pakistan is ready to engage more deeply with the region and the world, and Japan is a key part of that vision.”
The event wrapped up with a media Q&A and group photo session, providing attendees with a clearer sense of Pakistan’s vision, not just for trade, but for meaningful global engagement.
About World Expo 2025 Osaka:
Expo 2025 Osaka is a world exposition that will bring together nations, organizations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with sub-themes “Saving Lives”, “Empowering Lives” and “Connecting Lives”. The Pakistan Pavilion will celebrate the nation’s rich cultural heritage, innovative spirits, and philosophical depth under the theme “Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion aims to inspire global audiences and foster international collaboration.
About Trade Development Authority of Pakistan: The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development. TDAP’s comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP invites businesses, investors, and stakeholders to collaborate in shaping a vibrant and competitive future for Pakistan’s trade sector.
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