Osaka, Japan: July 17, 2025 – Trade Development Authority of Pakistan (TDAP), in collaboration with Khyber Pakhtunkhwa Board of Investment & Trade (KP-BOIT), successfully hosted the Pak-Japan Trade & Investment Conference on July 17, 2025, at the World Expo 2025, Osaka. The event drew strong interest from the international Business community especially Japanese businessmen, as well as diplomats, investors, and Expo general visitors.
The conference served as a strategic business outreach, spotlighting the immense economic and tourism potential of Khyber Pakhtunkhwa (KP), a province rapidly emerging as a key destination for foreign investment.
“With a renewed focus on economic development, industrialization, and regional connectivity, KP now stands as a promising destination for foreign direct investment across multiple sectors—including energy, mining, tourism, agriculture, and industrial manufacturing.”
Said Mr. Hassan Masood Kunwar, VC, KPBOIT, while opening the formal proceedings of the conference.
The session featured presentations and discussions by senior KP government officials and advisors on topics including:
- KP’s competitive advantages as a destination for foreign direct investment
- Tourism and cultural heritage as economic growth drivers
- Infrastructure development and regional connectivity opportunities
Delivering the welcome remarks, Mr. Abdul Hameed, Ambassador of Pakistan to Japan/ Section Commissioner General for Expo 2025, emphasized the importance of economic diplomacy and remarked, “Pakistan’s future lies in sustainable partnerships. Today, we extend a sincere invitation to our Japanese friends to explore the business potential of Khyber Pakhtunkhwa, a province with unlimited potential especially of mineral resources.”
Mr. Muzzammil Aslam, Advisor to the Chief Minister KP on Finance, highlighted fiscal reforms and incentives offered by the Government of Pakistan, stating, “KP is investor-ready. Our government is committed to create a conducive environment for the investors offering various incentives, unlocking private sector-led growth.”
Dr. Abdul Samad, Director of Archaeology & Museums, showcased KP’s archaeological treasures and cultural tourism routes through engaging visual content. Emphasizing on potential of religious tourism in Pakistan, he invited the visitors to explore the remains Gandhara civilization specifically in KP region.
Attendees were also shown short documentaries on KP’s mineral wealth, Gandhara Civilization and strategic sectors, offering a comprehensive overview of investment-ready opportunities as well as cultural heritage of the province.
The conference concluded with a productive networking session between KP officials and Japanese counterparts. Discussions were held on potential collaborations in mining, hospitality, logistics, and heritage tourism. Participants expressed appreciation for the direct access to government leadership and the clarity of KP’s strategic investment roadmap.
Following the official program, dance performances by the troupe from Khyber Pakhtunkhwa brought a piece of KP’s soul to Osaka. These performances were served a mean to invite international audience to experience Pakistan in a beautiful way. The traditional music of “Dhol” & “Shehnai” and Khattak Sword dance of the troupe reflected the resilience and warmth of Pakistani people.
Mr. Muhammad Naseer, Project Director of the Pakistan Pavilion, noted, “This was not just a conference, it was a genuine dialogue between potential investors and Investment departments . Platforms like this, held on the side-lines of the Pavilion, amplify Pakistan’s voice at a global forum. The Pavilion’s natural theme, anchored by the iconic Pink Rock Salt, continues to be a major attraction at Expo 2025.”
In parallel with the business conference, the Pakistan Pavilion hosted three vibrant cultural evenings (July 14–16) at the Expo’s Pop-Up Stages. The Khattak Dance, traditional music, and regional performances from KP drew enthusiastic crowds and widespread acclaim.
These cultural showcases complemented the investment narrative by presenting Pakistan as a country rich in tradition, diversity, and hospitality. Set within the broader message of the Pakistan Pavilion at Expo 2025, the performances offered visitors a deeper emotional and cultural connection with the country and reaffirmed the Pavilion’s role as a vibrant platform for showcasing Pakistan’s identity, creativity, and global potential.